IFA
BERLIN / GERMANY __________ 2024
IFA Berlin 2024 is one of the world’s leading trade shows for consumer electronics and home appliances, bringing together leading brands, technology enthusiasts and industry professionals.
Taking place from 6 to 10 September 2024, the event will showcase the latest in smart home devices, AI-based solutions and next-generation entertainment systems.
With groundbreaking product launches, thought leadership forums and networking opportunities, IFA Berlin set the stage for the future of consumer technology and once again led the industry in innovation.
P2.6 LED screens integrated with Kinesys system
P1.5 LED screens
Transforming the TCL stand with kinetic solution
Our team successfully managed the installation of nearly 400 m² of high resolution LED screens (P2.6 and P1.5), creating a visually stunning environment that reinforced the brand’s message.
We complemented this large scale LED display with an advanced sound system and carefully designed lighting setup to ensure a seamless, immersive experience for visitors.
A key feature of the installation was the integration of Kinesys, a motion control system that enabled the motorised LED screens to move. This dynamic element enhanced the visual impact and allowed for flexible and engaging content presentation, reinforcing TCL’s innovative brand identity.
This project showcases Vera Multimedia’s expertise in delivering bespoke, high performance AV solutions that enhance exhibition spaces, ensuring reliability and a state-of-the-art visitor experience.
Core equipment: 400 m² of LED screens with Kinesys
Technologies used in this project
P2.6 Unilumin UPADIV Pro on a suspension
LED integration across the TCL stand
In addition to interactive motion-controlled presentations, Vera Multimedia enhanced the visual experience of the TCL stand with a massive suspended LED installation in the central arena.
This installation featured 40 m² of Unilumin UPADIV Pro and a total of 85.75 m² of P1.5 LED displays, creating a high-resolution backdrop that immersed visitors from all angles.
To maintain a continuous digital flow throughout the exhibition space, we incorporated over 50 m² of P2.6 LED screens strategically placed throughout the stand. These smaller screens displayed targeted content and interactive elements, reinforcing TCL’s message while maintaining a visually cohesive environment.
With this multi-layered LED setup, Vera Multimedia transformed the TCL stand into a high-tech, immersive experience, combining innovation, cutting-edge technology and flawless execution to set a new standard for brand presentation at IFA Berlin.
Core equipment: 40 m² of Unilumin UPADIV Pro